1+ week, 14+ hour ago   (589+ words) New Delhi: A fresh set of campaigns rolled out this week, with brands using films and digital storytelling to connect with audiences across categories. The work spans technology, healthcare, travel, mobility and wellness, bringing together different creative approaches, formats and…...

3+ week, 4+ day ago   (227+ words) New Delhi: PMG Asia, a wholly owned subsidiary of Hakuhodo, announced the elevation of Prashant Kaul to the role of Chief Operating Officer (COO). In his new role, Kaul will oversee operational alignment, collaboration across markets and the agency's growth…...

3+ week, 4+ day ago   (1200+ words) New Delhi: D2C founders looking to raise capital are increasingly being asked a simple but uncomfortable question: what happens to the business if marketing spend is cut? Investors are not asking brands to stop advertising. They are trying to understand how…...

3+ week, 6+ day ago   (108+ words) New Delhi: WPP Media secured the integrated media mandate for LT Foods Limited's flagship brand DAAWAT in India. Under the mandate, WPP Media would handle media strategy, planning, buying, and activation for the brand. The agency would also use audience…...

3+ week, 6+ day ago   (204+ words) New Delhi: Creativemud won the creative mandate for Orbit Wire & Cable following a multi-agency pitch. Under the mandate, the agency will handle brand strategy and creative development for the wire and cable company. The scope includes developing an integrated communication…...

3+ week, 6+ day ago   (604+ words) New Delhi: The removal of the 12-minute-per-hour television advertising cap may increase industry advertising revenue by only about 1-3%, with advertiser demand rather than inventory remaining the bigger constraint, according to Elara Securities. “The key issue is not how much additional…...