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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
- 26articles · 30d
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- Aug 16, 2026earliest in window
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- 374avg words
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News
The Great Meta Migration
2+ week, 5+ day ago (1567+ words) Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds…...
Ad Tech Will Keep Being Used In Ways We Never Intended Unless We Do Something About It
2+ week, 6+ day ago (785+ words) By Charlie Castell, PubRev+ When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could…...
Why Social Media???s Ad Dominance Is A Billion-Dollar Measurement Illusion
3+ week, 4+ day ago (539+ words) The instinct is to say social is outperforming every other channel. But I don’t think that’s the full story. What we might be seeing is degrees of measurement confidence, and it’s leaving opportunity on the table. Meta’s attribution infrastructure is…...