1+ week, 3+ day ago   (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...

3+ week, 4+ day ago   (539+ words) The instinct is to say social is outperforming every other channel. But I don’t think that’s the full story. What we might be seeing is degrees of measurement confidence, and it’s leaving opportunity on the table. Meta’s attribution infrastructure is…...

3+ week, 6+ day ago   (885+ words) The most lucrative advertising strategy doesn’t have to be particularly expensive or high tech. Rather, having a product that’s so good people can’t stop talking about it is the preferred approach for some brands. Of course, relying on word of…...

4+ week, 22+ hour ago   (951+ words) Marketers are waking up to how useful Reddit can be for influencing consumer preferences. Now, they’re taking a more active role in guiding community conversations around their brands. The strategy is becoming prevalent as Reddit’s licensing deals with Google and…...